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Marketing By Design eCourse
Welcome and Introduction
Course Objectives
An introduction to Marketing | What marketing is and what it is not and how to set yourself up for success.
Mental Preloading or WOOP - Wish, Outcome, Obstacle, and Plan | How to get the most out of this course.
The Accountability Factor
Entrepreneur By Design "Accountability Buddies" Facebook Group | This course offers an accountability aspect that will ensure you 'apply' the principle.
Wanna go it alone? Tips for staying accountable to yourself.
Lesson One - Discover Your Current Level of Marketing Knowledge
The Basics - Offline and Online Assessment Questionnaire | Discover how to close the knowledge gap that's keeping you from generating leads.
Lesson Two - Bring the Joy Back by Digging Deeper into Your Business Vision and Mission
Vision | Strategize and achieve
Mission | Focus your business
Lesson Three - Define Your Ideal Client
Locate Your Target Market | Only attract those who need your help and can't wait to start working with or buying from you.
Lesson Four - Identify What Makes You Different & Unique
Unique Value Position (UVP) | Learn how to express what makes you truly unique and stand out in a sea of sameness.
Lesson Five - Bring It All Together
Unique Selling Proposition (USP) or Sales Script | Craft a sales message that has your ideal clients eating out of your hand.
Lesson Six - Lead Generation
Offline Marketing Strategies
Online Marketing Strategies
An Introduction to Digital Sales Funnels
Lesson Seven - Design a Customized Marketing Plan for What You Need to Do and When
Let's Get Planning | Take the pressure off by creating an easy to follow marketing plan that lays out exactly what to do on a weekly, monthly and on a yearly basis.
Additional Marketing Plan Templates | Track your progress to keep you focused on what is important and never waste valuable resources again
Debrief
Key Points - Revisit & Revise | Always stay current. Never stop learning and acting upon what you discover. Be sure to implement what you learn.
Teach online with
Locate Your Target Market | Only attract those who need your help and can't wait to start working with or buying from you.
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